Coldwell Banker Buyer Bonus Program
Coldwell Banker Buyer Bonus Program
The Coldwell Banker Buyer Bonus Event is a three month-long national sales promotion that began on May 1st and ends on July 31st, 2010. These dates coincide with the end of the Federal Tax Credits and the objective is to maintain the momentum initiated by the government’s tax credits. The benefits of the Buyer Bonus program apply to a much wider audience of buyers than did the tax credits.
How it works: It’s not complicated. If a seller decides to participate in the promotion, they agree to provide the buyer, at closing, a credit toward allowable closing costs and prepaid expenses of 3% of the purchase price, up to $8,000. Buyer’s may take advantage of the bonus, but need to confirm that it will work with the loan program they have selected.
Coldwell Banker is investing in national advertising to promote the event. There are currently Coldwell Banker television commercials airing during the months of May, June and July promoting the event. The event is also being heavily promoted on ColdwellBanker.com with flash headers, and banner/buttons as well as a quick searches for Buyer Bonus participating properties. Coldwell Banker is promoting the program with messaging on Facebook and Twitter and with a consumer video on OnLocation (our YouTube Real Estate channel). Locally, properties participating in the event will have special sign riders, notations on property fliers, special advertising sections in the newspaper insert (This Week In Real Estate) and special logos on search results for participating properties on websites.
Benefits to sellers are additional exposure of your property through the extra advertising avenues available only to Buyer Bonus properties.
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